All companies will have to redo their marketing research homework, listen to their customers and prospects, brainstorm with them about how to jointly create new products and services for a safer world
The world around us is constantly changing. Some changes occur quickly, and others evolve over time. Some have a small effect on a select group of people and others cause seismic shifts for almost every person and business.
While we did not assess all possible reasons for getting vaccinated (or not), using the data collected in Decision Analyst’s monthly “Consumer Reactions to COVID-19” tracker, we did examine what impact, if any, beliefs about COVID-19 and its vaccine have on the decision to get vaccinated1.
To be more specific, Decision Analyst’s research shows that, during the pandemic, Americans have been seeking comfort in their homes perhaps more than at any other time in recent history
The point is that there are research methods to help you make these decisions with confidence, which is always important but can feel even more critical during harder times when the headwinds are strong. The right insights can help put at least some of that wind back in your sails.
There are a million reasons to say good riddance to 2020, including the loss, the financial hardships, the anxiety, and the damage to our mental health. Despite the long list of negatives from 2020, there are several positive trends from the year, including:
Decision Analyst's monthly 'Consumer Reactions to COVID-19' tracker finds that these divisions exist within beliefs about COVID-19 and the vaccine, feelings surrounding the pandemic.
