Advanced factor analysis, regression and simulation tools enable B2B marketing researchers to quantify brand equity and predict, virtually in real-time, the impact of specific actions on the company's brand and on competitive brands.

A perceptual map provides insight into where consumers believe different brands are positioned relative to each other along a variety of dimensions. A perceptual map identifies the positioning of your brand, and what your brand means to consumers.

What is a brand, and why do brands matter? And how do you measure and manage brand equity to maximize profits over the long-term? An exploration brand research methods.

What steps would one take to build such a branding model based on both structured data and unstructured textual feedback from customers? What kind of modeling techniques could be used?

A Brand or Product name has to fit the strategy and the human vision that defines its destiny. Some Advice on Brand Name Research.

When thinking of a pivoting, from a business perspective: a foundational change in strategy or business tactics that lead in a new direction. Being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction.