Media Mix Minute Videos

Marketing Mix Minute Video Series

Decision Analyst has created a series of 10 videos on Media Mix Modeling. The goal of the videos is to discuss various aspects of Media and Marketing Mix Modeling.

What is Media Mix Modeling?

Episode: 01 View the Transcript

Difference Between Marketing Mix Modeling and Media Mix Modeling?

Episode: 02 View the Transcript

Pros And Cons Of Econometric Modeling

Episode: 03 View the Transcript

What is Attribution Modeling?

Episode: 04 View the Transcript

What Data Is Needed For Media Mix Modeling?

Episode: 05 View the Transcript

What Modeling Method Should Be Used For Media Mix Modeling?

Episode: 06 View the Transcript

What Mathematical Equations Are Used In Media Mix Modeling?

Episode: 07 View the Transcript

Simulation Example

Episode: 08 View the Transcript

Optimization

Episode: 09 View the Transcript

Machine Learning

Episode: 10 View the Transcript

Contact Decision Analyst

If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.