Decision Analyst has created a series of 10 videos on Media Mix Modeling. The goal of the videos is to discuss various aspects of Media and Marketing Mix Modeling.

Marketing Mix Minute

Episode: 01

What is Media Mix Modeling?

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Episode: 02

What is the Difference Between Marketing Mix Modeling and Media Mix Modeling?

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Episode: 03

Pros And Cons Of Econometric Modeling

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Episode: 04

What is Attribution Modeling?

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Episode: 05

What Data Is Needed For Media Mix Modeling?

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Episode: 06

What Modeling Method Should Be Used For Media Mix Modeling?

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Episode: 07

What Mathematical Equations Are Used In Media Mix Modeling?

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Episode: 08

Simulation Example

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Episode: 09

Optimization

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Episode: 10

Machine Learning

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