Obsolescence can occur in a matter of months, especially when it comes to tech. Consumer insights, customer insights, and consulting are necessary to stay up to date and/or one step ahead of the competition.
The Tech Research Group within Decision Analyst provides insightful research, innovation, and analytical consulting services for all industries, because all companies have a tech component, whether they are a B2C or B2B (including websites, apps, smart features, etc.).
The journey from shopping to purchasing to using the product can be quite long and complex with multiple people involved in the decision. Many of these research engagements begin with qualitative research to better understand the pain points and barriers to purchase. Then, research typically includes concept testing and product usage in home or at work, depending on the product usage environment. Understanding the user experience (for example, when they follow directions for installation and usage or use a product’s app) is critical.
Decision Analyst has helped a variety of organizations with key business decisions for products and initiatives in many areas, such as:
- FinTech
- MedTech
- Smart Home, Including Smart Appliances
- Home Security
- TV & Audio Devices
- Wearables
- Vehicles/Mobility
- Gaming & Virtual Reality
- Telecommunications
- Computers, Tablets, & Accessories
- Mobile Devices
- IT Services & Support
- Apps & Websites
- Cloud
- Cybersecurity
Consumer Insights Services for Tech
- Analytical Consulting Services
- Advertising Research Services
- Barriers-to-Entry Research
- Brand Equity Research
- Concept Testing
- Conceptor® Volumetric Forecasting
- Customer Experience Optimization
- Customer Value Analysis
- Exception Systems
- Employee Engagement
- Innovation & Ideation Services
- Name Testing
- Path-to-Purchase Research
- Predictive Analytics
- Pricing Optimization
- Product or Service Bundling/Optimization
- Qualitative Research
- Strategy Research
- Win-Loss Research
Decision Analyst’s team of tech research specialists can assist you with even the most difficult marketing problems and research assignments, and they have the technical background to understand the complex issues revolving around tech.
We work with an array of Fortune 500 companies. We conduct global research in many categories and have cultivated the expertise necessary to customize that research to your specific needs.
Decision Analyst also owns and manages the following online panels:
- American Consumer Opinion® online: This panel of consumers in the U.S., Canada, Latin America, Europe, and Asia is one of the largest online panels in the world.
- Technology Advisory Board®: This board is composed of tech workers who can be selected not only by industry and company size, but also by the products they purchase/approve.
- Executive Advisory Board®: This board consists of C-level executives from companies of all sizes and in all industries.
- Imaginators®: This panel's individuals are exceptionally creative. This panel is the largest and best ideation and creativity panel in the world.
Tech Research Services
If you would like more information consumer insights about tech, please contact Bonnie Janzen, President, via email bjanzen@decisionanalyst.com or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.