The most significant growth in the U.S. population between 2025 and 2035 will be among people aged 65+.
This massive and growing audience has unique needs, varied lifestyles, and money to spend. Brands that are not yet focused on this population should be. Those already pursuing this growing cohort need to monitor their preferences, attitudes, and emotions to serve them better.
- Does your brand speak to them or make them feel overlooked?
- Do your products and services delight them or leave them wanting more?
- Does your brand’s packaging meet their needs or cause them frustration?
- Is your advertising motivating or demotivating to them?
- Does your website serve them well or hinder their connections with you?
You won’t know the answers to these questions without asking or observing. Decision Analyst’s research and consulting experts have helped brands across an array of categories better understand the senior adult population. We work with product and service providers to:
- Optimize offers
- Improve communications
- Pinpoint the most promising target segments
- Enhance the customer experience
- Drive positive results for both consumers and brands.
Senior Adult Research Experts
Our experts leverage a combination of qualitative exploration, quantitative measurement, and advanced analytics and modeling to address the most challenging business questions.
Marketing Research Services
Decision Analyst is a global leader in marketing research and analytics to help brands achieve competitive advantage among key target audiences such as Senior Adults.
If you would like to learn more about Senior Adults or would like to discuss a research project, please contact Bonnie Janzen, President, via email bjanzen@decisionanalyst.com or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.