Katia Delgado Blogs
Katia has more than 15 years of experience in both quantitative and qualitative research. Below is a collection of blogs she has written.
Elevate a Commodity to Premium Status
Elevating a commodity product to a premium brand is all about highlighting differentiation and creating perceived value beyond the basic functional promise of the product. This work requires a deep understanding of the target audience.
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Consumer Trends in Mental Health
As part of our regular consumer tracking research, we recently asked almost 1,300 U.S. adults about their mental health. We found that after a dip in the most positive rating a year ago, most Americans feel very confident about their own mental health.
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Global Research – Not Just A Numbers Game
If there is one simple truth about global marketing research, it is that “Data gives us the answers to the questions we ask, but insight comes from understanding the truths behind the responses.” While data alone provides valuable information and answers to specific business questions, true insight often goes beyond the numbers and advanced calculations—it requires a deeper understanding of the respondents’ context, underlying motivations, and “culture.”
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