Ellen Williams Blogs
Ellen brings over 20 years of experience leading both quantitative and qualitative research across multiple industries. Below is a list of blogs she has written.
Before You Claim It—Test It: A Pet Industry Guide to Claim Testing
Making claims about your product’s benefits can be tricky and requires careful testing before incorporating the claims into your marketing materials ─ including everything from packaging and brochures to your website, blogs, social media, and online storefronts.
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Sniffing Out The Best Option: Paw-sitively Overwhelming
The growing number of choices these days for everything from dog food to TV shows to wellness can cause anxiety and decision paralysis. What can brands do to help make purchasing decisions less stressful?
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4 Keys To Optimizing ROI From Your Segmentation
Segmentation studies are a large investment, which makes it critical to ensure that your organization will utilize the results to their fullest to justify the ROI. This blog discusses several actions you can take to use your segmentation results.
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