Deirdre Hart Blogs
Deirdre Hart has spent her entire career in market research designing and delivering strategic research for a range of clients across many categories.
Some of Our Questions May Not Be Working Anymore — Six Shifts to Consider
Consumers are switching brands more often and reacting to things in the moment. And yet, we’re still asking questions as if consumers move through decisions slowly and logically. Here are six high-level shifts that have helped me get closer to what’s really driving today’s consumers.
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Making Spirits Bright: Why Concept Screening Matters for Holiday Confectionery Success
Standing out in a crowded marketplace takes more than great a great product. It requires a deep understanding of what resonates with shoppers. While ideation is where the journey often begins, concept screening plays a crucial role in ensuring those initial ideas are refined and ready to connect with consumers.
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Breaking Down Barriers:
A Call For Inclusivity In Consumer Research
Inclusive consumer research paints a rich picture of human behavior by capturing diverse perspectives. It goes beyond the checkboxes and incorporates screening criteria that engage a broader range of respondents, providing a more authentic representation of your audience. Here are 10 actionable tips to build bridges, not barriers, in your next research project.
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