Usability Research (Website, Apps, Products, Shopper Environment)
This webinar will present an overall framework for applying key heuristics to all usability issues – we’ll show how these heuristics apply across app design, website design, product design, as well as the shopper environment. We’ll talk about the latest technology and techniques, and how applying usability heuristics to all the touch points consumers have with products and services help to create a positive experience.
Usability research is a critical aspect of the overall customer experience, it helps to improve and enhance the customer experience. The better the usability, the better the customer experience that shapes and drives the way we feel about the overall experience and the brands we choose. Importantly, understanding usability is not only about the actions you take, but how you feel, your motivations, attitudes, etc.
Presenters
Clay Dethloff
Senior VP, Insights and Innovation
Clay is an experienced marketing research professional with more than 25 years of experience in both leading and delivering qualitative research in the industry. As the head of qualitative research efforts at Decision Analyst, Clay is responsible for maintaining and improving the quality of qualitative research, identifying new/innovative qualitative research tools, and overall management of the qualitative team.
Roger Wallace
Director, Insights & Innovation
Roger is a senior member of Decision Analyst’s team that specializes in qualitative and innovation team. He has moderated hundreds of in-person and online interviews for qualitative and innovation projects. Roger holds a Bachelor of Science in Journalism from Texas A&M University and is formally trained in qualitative moderating techniques from RIVA Training Institute.