Sales Forecasting—Estimating the Sales Potential for Durable Goods
This Webinar will focus on basic concepts of sales forecasting for new durable goods, including:
- Concept Standards
- Concept Testing
- Product Clinics
- Choice Modeling
- Product Testing
After covering these basic research methods, the webinar will discuss of different ways to forecast new durable goods sales, such as:
- Simulated Test Market
- Choice Modeling
- Agent-Based Modeling
- Forecasting Simulators
Presenters
Jerry W. Thomas
Chief Executive Officer
Jerry founded Decision Analyst in September 1978. The firm has grown over the years and is now one of the largest privately held, employee-owned research agencies in North America. The firm prides itself on mastery of advanced analytics, predictive modeling, and choice modeling to optimize marketing decisions, and is deeply involved in the development of leading-edge analytic software. Jerry plays a key role in the development of Decision Analyst’s proprietary research services and related mathematical models.
Jerry graduated from the University of Texas at Arlington, earned his MBA at the University of Texas at Austin, and studied graduate economics at SMU.