Media/Marketing Mix Modeling
Presented by:
In this video on Media/Marketing Mix Modeling, we explain the data requirements, benefits, and limitations of various research methods used to optimize spend across media types. Concrete examples will be presented.
Contact Decision Analyst
For questions about this article please email Felicia Rogers, Executive Vice President, at frogers@decisionanalyst.com or call 1-800-262-5974 or 1-817-640-6166.
