Media/Marketing Mix Modeling
In this video on Media/Marketing Mix Modeling, we explain the data requirements, benefits, and limitations of various research methods used to optimize spend across media types. Concrete examples will be presented.
Presenter
John Colias, Ph.D.
Senior VP Research & Development
As a leader with both university teaching and business consulting experience, John focuses on predictive modeling, prescriptive analytics, and artificial intelligence. As Senior Vice President, Research & Development, at Decision Analyst, John combines academic and business interests to help analytics professionals by offering cutting-edge analytic solutions tempered by business realism. He holds a doctorate in economics from The University of Texas at Austin, with specializations in econometrics and mathematical modeling methods.
