Machine Learning Segmentation in the Digital Age
This webinar is a case study that shows how Decision Analyst aided the Dallas Morning News in creating a machine learning segmentation algorithm in order to improve traffic to its website and ultimately advertising revenue.
Presenters
John Colias, Ph.D.
Senior VP Research & Development
As a leader with both university teaching and business consulting experience, John focuses on predictive modeling, prescriptive analytics, and artificial intelligence. As Senior Vice President, Research & Development, at Decision Analyst, John combines academic and business interests to help analytics professionals by offering cutting-edge analytic solutions tempered by business realism. He holds a doctorate in economics from The University of Texas at Austin, with specializations in econometrics and mathematical modeling methods.
