Product Testing In The "Real World" With IHUTs
Product testing might be the most valuable marketing research most companies ever do. If a company is not committed to product testing and continuous product improvement, it will eventually find itself losing market share not only to products that are continually improving, but also to new and better products entering the market.
Product testing is the surest way to improve existing products or to optimize a new product's chances of success. And it's the surest way to achieve product superiority, which can help a company dominate its product category, strengthen its brand share, magnify the positive effects of all of its marketing activities, and even command a premium price.
And for products that are used at home, an IHUT (in-home usage test)—where consumers test products at home in a "real world" environment, using them as they normally would—is the most accurate, most predictive, and most actionable product test possible.
In this webinar, we discussed IHUT Product Testing...
- Uses
- Advantages
- Processes
- Tips
- Best practices
Presenter
Felicia Rogers
Executive Vice President
Felicia Rogers is a dynamic insights consultant who leverages decades of business and consumer research experience. During her career, she has partnered with companies across an array of categories. Felicia began her career in print advertising and has since spent most of her professional life in various consumer insights roles at Decision Analyst. She holds a Bachelor of Business Administration, with a concentration in Marketing, from the University of North Texas.
