Webinar Videos

Maximizing The Value Of Conjoint Studies With Qualitative

Conjoint studies are among the most powerful tools in a market researcher’s arsenal, but they can be ineffective without in-depth understanding of the product category and what matters to product users/stakeholders. This session explores how integrating qualitative research insights can maximize the value you get from conjoint studies. We will also share how incorporating visuals in the development of a user-friendly task design can ease the burden on respondents evaluating a product category that has a long purchase cycle and can be a complex buying process.