Big-Qual Overview (Focus On Large-Scale Qualitative)
Large-Scale Qualitative or Big Qual Research combines consumers with technology, qualitative insights with analytical data and provides the results within days.
In this webinar we will present two case studies that use different Large-Scale Qualitative research techniques. Each project was conducted by Decision Analyst. In these case studies we will examine consumers' path-to-purchase preferences (online vs. in-person) for a couple of product categories. We will also showcase some of the insights and analysis that can be obtained from Large-Scale qualitative projects.
In this webinar we will discuss Large-Scale Qualitative...
- Uses
- Advantages
- Processes
- Tips
- Best practices
Presenters
Clay Dethloff
Senior VP, Insights and Innovation
Clay is an experienced marketing research professional with more than 25 years of experience in both leading and delivering qualitative research in the industry. As the head of qualitative research efforts at Decision Analyst, Clay is responsible for maintaining and improving the quality of qualitative research, identifying new/innovative qualitative research tools, and overall management of the qualitative team.
Bonnie Janzen
President
Bonnie helps drive growth for client companies based on strategic consumer insights, innovation, and analytics to shape marketing campaigns and new product development programs. She has consulted with clients on new business mergers and acquisitions including global expansion. Advertising and messaging research is a particular passion. She has been very involved in strategic direction of the company.