Advertising Pretesting
We believe in the power of advertising. One key to creating powerful advertising is pretesting executions before they air. Pretesting provides a consistent feedback loop to help improve each commercial. In this webinar, we will discuss:
- Barriers to creating effective advertising.
- Core measures that predict advertising success.
- Best practices to guide advertising pretesting.
- Case stories to illustrate pretesting’s prowess.
Presenters
Jerry W. Thomas
Chief Executive Officer
Jerry founded Decision Analyst in September 1978. The firm has grown over the years and is now one of the largest privately held, employee-owned research agencies in North America. The firm prides itself on mastery of advanced analytics, predictive modeling, and choice modeling to optimize marketing decisions, and is deeply involved in the development of leading-edge analytic software. Jerry plays a key role in the development of Decision Analyst’s proprietary research services and related mathematical models.
Jerry graduated from the University of Texas at Arlington, earned his MBA at the University of Texas at Austin, and studied graduate economics at SMU.
Bonnie Janzen
President
She drives growth for client companies by leveraging strategic consumer insights, innovation, and analytics to shape impactful marketing campaigns and new product development programs. Her consulting expertise includes guiding clients through new business concepts, mergers and acquisitions, including global expansion. She is particularly passionate about advertising and messaging research and plays a key role in the company's strategic direction.