Using Marketing research to uncover new product ideas that consumers feel are worthy of word-of-mouth marketing.

Marketing Research Article: A well-designed, new product concept testing system, overseen by experienced and knowledgeable researchers, can vastly improve a company's ability to develop successful new products or services.

Creating viable new product concepts is a slow, expensive, and failure-prone process. Regardless of the product category, choice modeling offers a powerful set of tools to systematically evaluate a much wider range of new product concepts (compared to traditional methods) at a much lower cost per concept.