Business to Business Marketing Research:
Comprehend Your B2B Customer, Beat Your Competition
Today’s business-to-business marketing is three-dimensional chess played at a speed earlier generations could not have imagined.
Budgets are large, purchasing cycles long, and decisions span multiple stakeholders. Complexity exists at every turn, but people are still people and relationships still drive decisions in the end. Firms that understand how their customers think will be the ones to thrive. Those that do not will be lucky to survive.
Fortunately, the same factor that creates today’s complex business environment—technology—also offers the key to solving it—information. Collecting and analyzing it is our expertise and our passion. We can help you comprehend your customer base in full, their wants and needs, what keeps them up at night and what gets them out of bed in the morning. Our primary and secondary research, modeling, and analysis will help you decode them both rationally and emotionally, from their left brain to their right. Once you see how your company’s offer connects to your target market’s wants, you can build awareness and trust, demonstrate value, and deepen ongoing relationships.
Business-to-Business Services We Offer
B2B Research Services
If you would like more information on services in the Business-to-Business area, please contact John Gachelin, Senior Vice President at (jgachel@decisionanalyst.com), or Bonnie Janzen, President at (bjanzen@decisionanalyst.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.