American Home Comfort Study 2025

2025 American Home Comfort Study

American Home Comfort Study

Order the AHCS Report Today

Download the 2025 Order Form
or Call or Email
Hillary Semmelman
SVP, Client Service
hsemmel@decisionanalyst.com
1-800-ANALYSIS (817-262-5974) or 817-640-6166

Strategic Intelligence On Home Comfort, Energy Efficiency, And HVAC

The American Home Comfort Study is the leading source of insights into homeowner attitudes and behaviors related to home comfort, energy efficiency, and HVAC. Topics include:

  • The level of consumers’ interest in energy efficiency.
  • How consumers balance rising energy costs with home comfort.
  • Consumers’ willingness to spend money on home improvements in order to achieve energy efficiency.
  • Home comfort differences by region and demographics.
  • Smart home connectivity.
  • HVAC equipment owned.
  • HVAC brand satisfaction.

Sample

Our 2025 study will analyze data from thousands of recent home HVAC purchasers.

Methodology

Our 2025 study will utilize an online survey methodology to collect data from homeowners recruited through Decision Analyst's American Consumer Opinion® panel and our partner networks.

Who Needs This Report?

This report presents a comprehensive picture of home comfort, energy efficiency trends, and HVAC which is useful to many industries:

  • Utility companies
  • Government agencies
  • HVAC manufacturers and distributors
  • Home services contractors
  • Industry consultants
  • Ancillary equipment manufacturers
  • Retailers
  • Media and industry publications
  • Trade organizations
  • Advertising agencies and public relations firms

What is Included?

Energy Efficiency: What Homeowners Know, Believe, And Do

  • Attitudes and activities about energy efficiency and the environment
  • Average temperature settings for the thermostat in winter and summer
  • Steps taken to achieve energy efficiency

Energy Efficiency Knowledge And Rebates

  • Energy efficiency level of the HVAC system
  • Credits for energy-efficient systems

Usage And Perceptions

  • Central HVAC equipment owned/recently purchased
  • Ancillary equipment used with central HVAC equipment
  • Heating, cooling, internal air-quality, and humidity-control products
  • Whole-house ventilation and humidity-control products
  • Unaided and aided brand awareness for HVAC equipment
  • Home comfort satisfaction with HVAC equipment
  • Desired improvements to home comfort
  • Maintenance and service contracts
  • Do-it-yourself projects
  • Smart home connectivity
  • Homeowner and home profiles

Profile Of Recent Central HVAC Equipment Purchasers

  • HVAC equipment and brand selection
  • Purchase drivers
  • Decision process
  • Purchase process
  • Temperature control
  • Homeowner satisfaction
  • Ancillary equipment

Deliverables

  • Comprehensive report:
    • Summary of the home comfort market and trends
    • Detailed analysis of key market segments
    • Key takeaways
  • Secure electronic report logins
  • Custom options available (ask for a quote):
    • Queries on targeted issues
    • Presentations

Market Intelligence Services

Decision Analyst is a leading global marketing research firm and analytical consulting firm. If you would like more information on the American Home Comfort Study, please contact Hillary Semmelman, SVP, Client Service, by emailing her at hsemmel@decisionanalyst.com, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.