Advertising Research

Marketing Consulting

At Decision Analyst, we believe that strategic marketing decisions must be based on data, facts, and evidence, but these are only starting points. It’s the in-depth analysis and interpretation of these data that lead to winning marketing strategies. Decision Analyst combines market intelligence, qualitative investigations, sophisticated survey-based research, advanced analytics and modeling to help companies answer complex questions. Decision Analyst knows how to design powerful research to determine cause and effect, so that you know which marketing levers to pull to achieve business goals.

If you would like to discuss a marketing issue or a consulting project, please fill out the Help form. We will respond quickly.

How can we help you


Collaboration

Collaboration

Collaboration between your organization and ours leads to the best solutions. You play an important role.

  • What is your vision for your company?
  • What do you want the company to be and become?
  • What do you believe in?
  • What do you stand for?

Your answers to these and other questions are an important foundation for ultimate solutions and winning strategies.


Our Focus

Decision Analyst’s marketing consulting focuses on:

Target Market

Target Market identification and optimization (Market Segmentation).

Target Market

Technology forecasting (how will changes in technology affect your industry and your company?)

Benchmarking

Benchmarking (How do your brands compare to major competitors?)

Advertising strategy

Advertising strategy (strategic positioning and messaging).

Advertising optimization

Advertising optimization (advertising testing, advertising tracking).

New product development systems

New product development systems (ideation, concept screening, concept testing).

Product line planning and optimization

Product line planning and optimization (choice modeling experiments)

Pricing strategy and pricing optimization

Pricing strategy and pricing optimization (choice modeling experiments)


Our Industry Experience

Decision Analyst serves an array of industries and economic sectors. Our consultants and analysts are knowledgeable about the latest trends and newest technologies in:

Industry Experience

Our Leadership Team

Jerry W. Thomas

Jerry W. Thomas

CEO

Email Jerry

Bonnie Janzen

Bonnie Janzen

President

Email Bonnie

Felicia Rogers

Felicia Rogers

Corporate Executive Vice President

Email Felicia

Elizabeth Horn, Ph.D.

Elizabeth Horn, Ph.D.

SVP, Advanced Analytics

Email Beth

Clay Dethloff

Clay Dethloff

SVP, Qualitative Research & Innovation

Email Clay


We Are Here To Help

Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.

If you have any issues questions you would like to discuss, feel free to contact any of the above esecutives, or fill out the HELP form at the top of this page.


Decision Analyst is ISO 27001:2022 Certified

Decision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.