Education Survey Research
If you need to conduct a survey in your school or university or need research to address an issue or solve a problem, Decision Analyst can help. Public school districts, private schools, colleges, and universities can benefit from the power of survey research and analytics to guide fund raising, improve student recruiting, upgrade advertising and marketing communications, optimize websites, and improve communications with students and parents.
Research-based decisions are one of the keys to long-term success. Decision Analyst can help by bringing proven research and analytic techniques to educational institutions.
How Research Can Help
Survey research and analytics are used to:
- Identify optimal target markets for a school or university.
- Formulate an optimal strategic positioning and branding strategy.
- Identify the best messages to recruit new students.
- Determine the claims and messages to optimize fundraising.
- Investigate why one school or college is underperforming versus its peers.
- Understand why students choose one university or school over another.
- Measure student, teacher, parent, and public attitudes.
- Monitor a school’s awareness and brand image among the general public.
- Test advertising to see how effective it is and learn how to improve.
- Create an optimal location strategy: where should new schools and facilities be built?
- Optimize a school district or university’s website, apps, and online communications.
- Monitor web traffic, web comments, and interpret results.
- Provide scientific survey evidence to help with litigation and lawsuits.
- Determine the economic impact of the school system on the surrounding community.
How We Help
Decision Analyst offers research and analytic services from initial project planning to the final report.
- All projects start with a discussion with you and your team. We ask questions about the purpose and objectives, the problems you are trying to solve, or the issues you are trying to resolve. Based on these discussions, we recommend a research design and study plan.
- We design the questionnaire, program it, and host the survey on our servers. You would be asked to review and approve the survey before launch.
- Your team could send out the survey invitations with a link to the survey, or we could send the email invitations with your permission.
- Decision Analyst would code any open-end textual data, create cross-tabulations of the results, and put together a PowerPoint report of the results along with our recommendations.
Why Decision Analyst?
Decision Analyst has worked with an array of educational institutions across the U.S., from small school districts and private schools to some of the largest and most prestigious universities in the U.S. Founded in 1978, Decision Analyst is one of the largest privately owned research agencies in North America.
The firm is dedicated to the success of its clients and believes in its creed, “a spirit of service, a spirit of caring.” If you have questions or would like to discuss a potential research project, please fill out the Contact Us form. We will respond quickly.
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Research Team
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