Quantitative Research
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Decision Analyst delivers a synergistic blend of primary research, analytical consulting, and modeling. The ultimate goal is to help companies build and sustain a winning business model.
Popular Quantitative Research Services
Advertising Research
The companies that master the research processes to consistently develop and deploy great advertising will own the future.
Awareness, Trial, and Usage (ATU) Studies
Awareness, Trial, Usage studies (ATUs) are a basic type of survey that virtually every brand and every business needs.
Brand Consulting
There are winning strategies for virtually every brand, if objective, accurate, trustworthy information is the basis of those strategies and initiatives.
Concept Testing Services
Concept testing evaluates new product ideas so that new products with success potential can be identified early on.
Customer Experience Research
Community surveys can help in determining how residents rate a city’s services, staff, and tax rates
Optima® Product Testing
Optima® is a home-use product-testing system; it is a monadic, normative system.
Packaging Research
Package graphics and copy are critical marketing variables, particularly for underadvertised brands.
Shopping Research
Shopper Research is a study of the influences within the retail environment that shape consumers' buying behaviors.
Strategic Research
Decision Analyst maintains databases of consumer behaviors, perceptions, and attitudes related to key industries.
Answering Business Questions
Our core focus is to develop a deep understanding of the ultimate consumer, the global environment, and industry trends, all with a keen focus on your core business issues.
Innovation
What new ideas can we add to our pipeline? Which ones are most promising? How can we improve them?
Market Understanding
Who are our customers and prospects? Where are they? What are they looking for?
Communications
What are the most effective messages and imagery for advertising, packaging, and POS materials?
Customer Experience
How can we better understand and improve the customer or shopper experience at every touchpoint?
Brand Building
What does our brand stand for? Does that match our objectives? What equities do we/could we own?
Quantitative Research Services
We Help Our Clients: Optimize Marketing Strategy Build Stronger Brands Improve Customer Experience Increase Advertising Effectiveness Improve Package Communications Accelerate New Product Development Improve Product Quality
We have conducted hundreds of analytics & modeling engagements in B2C and B2B across marketing and research.
Our Client Include
Research Support Services
Contact Decision Analyst
Decision Analyst has the people, experience, technology, systems, and analytics to help you bring your strategic vision into focus. Our firm offers a synergistic blend of primary research, analytical consulting, modeling, and optimization to help companies win the long-term game.
Decision Analyst is a global research and analytical consulting firm with more than 45 years of experience in business and marketing strategy. The firm serves corporate and agency clients in North America, Europe, Latin America, and Asia. If you have marketing questions you would like to discuss, please contact Jerry W. Thomas, President/CEO (jthomas@decisionanalyst.com) or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.