Decision Analyst
Creating Winning Strategies
Decision Analyst delivers a synergistic blend of primary research, market intelligence, advanced analytics, modeling, simulation, and consulting services to help companies:
- Develop optimal marketing strategies
- Build stronger brands
- Optimize product quality
- Increase advertising effectiveness
- Improve package communication
- Strengthen promotional programs
- Accelerate new product development
- Enhance customer loyalty
- Optimize marketing and distribution systems
If you would like a quote or to discuss a marketing research project, please fill out the form to the right. We will respond quickly.
How Can We Help You?
Our Quantitative Research Toolkit
Why Decision Analyst?
We Use Insights to Answer Business Questions
Our expertise allows us to help forward-thinking companies uncover and capitalize on opportunities through strategic marketing research and analytics. We pride ourselves on effectively delivering action-driven implications and recommendations that enable you to make informed decisions to move your business forward.
Innovation
Base
Understanding
Communications
Customer
Experience
Brand
Building
Experts Throughout the Research Process
We are committed providing high quality, analytical research results that lead to winning business decisions.
Jerry W. Thomas
CEO
Bonnie Janzen
President
Felicia Rogers
Corporate Executive Vice President
Elizabeth Horn, Ph.D.
SVP, Advanced Analytics
Audrey Guinn, Ph.D.
Analytical Consultant
Additional Quantitative Research Services
Decision Analyst is ISO 27001:2022 Certified
Decision Analyst is committed to industry quality and mains certification in ISO/IEC 27001:2022, the international standard for information technology, security techniques, information security management systems. Learn More about our security practices.
We Are Here To Help
Decision Analyst is a leading global marketing research and analytical consulting firm and a recognized leader in advertising testing. Our staff has copy tested thousands of different commercials and ads for foods, beverages, restaurants, packaged goods, retailers, and other categories. Decision Analyst is a leader in the development of analytical techniques to enhance the learning from advertising research.
If you have any Advertising Research questions you would like to discuss, please contact Bonnie Janzen, President (bjanzen@decisionanalyst.com) or Jerry W. Thomas, CEO (jthomas@decisionanalyst.com) via email or call 1-817-640-6166.