Innovation Services

At Decision Analyst, the creative process starts with its online community of individuals who are exceptionally creative. The Imaginators®, Decision Analyst's creativity community of consumers and business/trade professionals, is comprised of everyday people who have been tested for high levels of “idea-centric creativity”—the ability to generate large numbers of highly original ideas for new products, new services, and other marketing initiatives. Imaginators must pass Decision Analyst’s proprietary test for idea-centric creativity. Imaginators rank in the top 4% of the general population in terms of idea-centric creative abilities.

Decision Analyst’s ideation sessions are fast-paced, energetic, and fun. They involve creativity exercises, games, associations, unstructured environments (no tables or chairs), spider mapping, guided visualizations, and a variety of proprietary techniques developed by Decision Analyst. These collaborative ideation techniques help stimulate the natural creativity and innovative spirit of the Imaginators.

The most creative ideas often take a while to surface, or they develop as a result of several smaller ideas coming together through Imaginators’ collaboration. The more time participants have to think about a problem and build on the ideas put forward by others, the more likely it is that highly creative ideas will emerge. For this reason, ideation sessions are conducted over relatively long periods of time. Online ideation sessions can extend over a period of 3 to 5 days, while in-person sessions last about 8 hours.