Privacy Policy

by: Effective Date: December 10, 2023

Who We Are

Decision Analyst, Inc. and its U.S. subsidiaries, Nuance Coding and Symmetric Sampling (collectively, “Decision Analyst” or “we”) are committed to respecting your privacy. The site www.DecisionAnalyst.com is owned and operated by Decision Analyst, Inc.

We believe that consumers have an inalienable right to privacy. We protect your privacy and anonymity by adhering to these standards:

EU-U.S. Data Privacy Framework (EU-U.S. DPF), and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF)
In Compliance with European Union General Data Protection Regulation (GDPR) created and enacted by the European Parliament and European Council.
Children's Online Privacy Protection Rule issued by the Federal Trade Commission (FTC).
California Consumer Privacy Act created and enacted by the California State Legislature

Organizations We Belong To

The www.DecisionAnalyst.com website is owned and operated by Decision Analyst, Inc, a leading international marketing research and marketing consulting company in the United States, located in the Dallas-Fort Worth area. We subscribe to the privacy, confidentiality, and ethics policies of these professional marketing and marketing research organizations:

EU-U.S. Data Privacy Framework (EU-U.S. DPF), and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF)

Decision Analyst complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Decision Analyst has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF. Decision Analyst has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) Program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

In compliance with the EU-U.S. DPF and the Swiss-U.S. DPF, Decision Analyst commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU individuals and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the Swiss-U.S. DPF should first contact Decision Analyst at:

Internet Operations Department
Decision Analyst, Inc.

2670 E Lamar Blvd
Arlington, Texas 76011
Phone numbers:
Within the U.S., 1-817-649-5241
International, 1-817-640-6166
Email: privacy@decisionanalyst.com

Pursuant to the DPF Framework, we acknowledge the following:

EU and Swiss individuals whose data is transferred into the United States have the right to access that data and to update, correct or amend it. Individuals wishing to exercise this right may do so by logging into your Panel Member Account.
We may be required to release personal information in response to lawful requests by legal authorities including to meet national security and law enforcement requirements.
Decision Analyst does not share, rent, or sell any personal data or permit its usage for reasons other than that for which it was originally provided. If this practice should change in the future, we will update this policy accordingly and provide individuals with opt-out or opt-in choice, as appropriate.
We shall remain liable under the DPF Principles if third parties process such personal information in a manner inconsistent with the DPF Principles, unless we prove that we are not responsible for the event giving rise to the damage.

Decision Analyst has further committed to refer unresolved DPF Principles-related complaints to a U.S.-based independent dispute resolution mechanism, BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbbprograms.org/dpf-complaints for more information and to file a complaint. This service is provided free of charge to you.

Decision Analyst is subject to the investigatory and enforcement powers of the FTC.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf

GDPR For EU Individuals

We comply with European Union General Data Protection Regulation (GDPR) created and enacted by the European Parliament and European Council. EU individuals who have a grievance regarding Decision Analyst’s handling of their personal data have the right to pursue complaints directly with the appropriate Data Protection Authority (DPA). Please go to https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm to find your local DPA.

CCPA for California Residents

We comply with the California Consumer Privacy Act created and enacted by the California State Legislature. California consumers have certain rights enshrined by the CCPA, which include:

The right of Californians to know what personal information is being collected about them.
The right of Californians to know if their personal information is being sold and to whom it is being sold to.
The right of Californians to say no to the sale of their personal information.
The right of Californians to access their personal information.
The right of Californians to equal service and price, regardless if they exercise their privacy rights or not.

You can contact Decision Analyst with any questions about our use of personal information at:

Internet Operations Department
Decision Analyst, Inc.
2670 E Lamar Blvd
Arlington, Texas 76011
Phone numbers:
Within the U.S., 1-817-649-5241
Toll-Free within the U.S., 1-800-262-5974
Email: privacy@decisionanalyst.com

You can also request us to not sell your personal information at this link:

Do Not Sell My Personal Information

Information We Collect From You

The only information that we collect from you is the information you voluntarily give to us when you either download STATS™ 2.0 Statistical Software, ChoiceModelR™ Software, Our Free Consumer Trends Report or your register for our double opt-in email list.

When you download STATS™ 2.0 Statistical Software and ChoiceModelR™ Software you are asked to provide the following information: your name, company name, company title, company phone number, mailing address, and email address.
When you sign-up for our email list you are only asked to provide your email address, name and company name.
When you fill out the Research Advice form and the Contact Us form, we collect name, company name, email and phone number, and a comment/question from you. This information is emailed to Jerry W. Thomas.

How We Use Your Information

In no event will we use your personal data other than for the purposes below.
We use the information you provide to us while downloading our marketing research software to:

To measure the effectiveness of our advertising
To update you of any changes in STATS™ 2.0 Statistical Software and ChoiceModelR™ Software
To respond to an inquiry or request for information
To thank you for contacting Decision Analyst
To send you information about Decision Analyst products and services that we think might interest you.
To communicate with you regarding customer service related issues

We use the information you provide to us in the opt-in email list:

To measure the effectiveness of our advertising.
To update you of any changes or updates to our websites such as: new blog posts, articles, case studies, or to invite you to a Insider Series Webinar.
To respond to an inquiry or request for information
To thank you for contacting Decision Analyst.
To send you information about Decision Analyst products and services that we think might interest you.
To send you information about Decision Analyst webinars that we think might interest you.
To communicate with you regarding customer service related issues.

How You Control Your Information

You may unsubscribe from of Decision Analyst's email list at any time. If you would like to stop receiving Decision Analyst's brochures, articles, webinar invitations please contact Cristi Allen by emailing her at callen@decisionanalyst.com or calling at 1-817-640-6166.

We Do Not Share Your Information

Decision Analyst may contract with an email service provider to help us send our email newsletters and company announcements. In such cases, we will have a nondisclosure agreement with the email service provider to ensure your personal contact information is protected and private. Decision Analyst does not sell or rent the information you give us.

How We Secure Your Information

Decision Analyst has multiple security measures in place to ensure the confidentiality and protection of your personal information. The data is stored behind Decision Analyst's firewall, and the data is encrypted. We have security measures in place to protect against the loss, misuse, or alteration of any information we receive from you. As with any transmission over the Internet, there is some element of risk involved in sending personal information. To minimize this risk, we encrypt all information using the Secure Sockets Layer (SSL) protocol.

Use Of Internet Technology (“Cookies” And Log Files)

“Cookies” are pieces of information that a website transfers to your computer's hard drive for record-keeping purposes. Cookies are used by thousands of websites to make your life as a web user much easier. Decision Analyst uses third party tracking cookies, from vendors such as Google, to track anonymous traffic data. The use of cookies is so we can track advertising results. Also, we may use use cookies for American Consumer Opinion® website. For example in the Affiliate Program, we may use cookies to track registrations back to any affiliate site that may have referred American Consumer Opinion® panel members, and we may use cookies to track other advertising efforts for American Consumer Opinion®. Some of this tracking is routed through the www.decisionanalyst.com website.
Decision Analyst gathers information in our log files such as Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), type of computing device, referring and exit pages, platform type, date and time stamp, number of clicks while onsite, and other variables.
Log-file information is not linked to any personally identifiable information and is used only to administer our systems, to make improvements to our website, and to determine the success of advertising campaigns.

Third Party Vendors

Decision Analyst uses third party vendors, including Google, Microsoft AdCenter, to show ads on other websites on the Internet. Some of these vendors, including Google use cookies to serve ads based on a user’s prior visits to our website. Users may opt out of Google’s used of cookies by visiting the Google Adverting Opt-Out Page or the Network Advertising Initiative Opt-Out Page.

Links To Outside Sites

The www.decisionanalyst.com website contains links to other websites. While these websites might be of interest to you, please note that their privacy policies may differ from ours. We encourage you to read the privacy statement of each site you visit.

Legal Disclaimer

If required by a court of law or government agency, your personal data might need to be disclosed, if we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or a legal process. We will take legal action, if appropriate, to protect your personal data. We will attempt to notify you in advance so that you can take legal action on your own, if desired, to protect your personal information.

Enforcement Of Privacy Policy

If you believe Decision Analyst, Inc. has violated this Privacy Policy with respect to your personal information, please contact us so that we can investigate and correct any errors or mistakes. If you are a US resident and you are not satisfied with our response, you may file a complaint with the Insights Association, 170 North Country Road, Suite 4, New York 11777.

Questions and Comments

We welcome your questions or comments regarding our data-protection practices and our Privacy Policy. If you have questions or concerns, please contact:

Internet Operations Department
Decision Analyst, Inc.
2670 E Lamar Blvd
Arlington, Texas 76011
Phone numbers:
Within the U.S., 1-817-649-5241
International, 1-817-640-6166
Email: privacy@decisionanalyst.com

This Privacy Policy is reviewed and updated annually.