| Consumer Trends
U.S. Grocery Shoppers Organic Foods Preferences
While a majority of U.S. grocery shoppers aren't exclusively buying any organic foods for their families, there are categories where organic preferences are strong. For most categories, younger shoppers are more insistent on organic foods than older shoppers. It is likely that this trend will only continue to grow stronger over time
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Methodology
Decision Analyst surveyed n=7,331 U.S. adults aged 18 and older between in March 2023.
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