Research can be a little bit like the game of hopscotch. You take the first hop, then the second (maybe the third at the same time), then the next, then the next, and so on.

Shop-Along research has long been a solid methodology for understanding the shopping experience and how consumers make purchase decisions.

Identifying the best methodology to uncover the most meaningful consumer insights at every step of the customer journey is vital. Customers know a great experience, an authentic brand, and exceptional products when they see them.

PepsiCo & Decision Analyst presented the results of endcap optimization research at the TMRE. The goal was to identify endcap displays that would maximize sales of PepsiCo's snack & beverage products.

Blogs on Marketing Research, Consulting and Analytics: Decision Analyst