For quantitative path-to-purchase research to be effective, it needs to be targeted. The objectives must be specific, and the survey instrument must be focused on answering those objectives.

The big question, as we all begin moving forward again, seems to be, 'How do we jump-start our business?' What questions should we be asking? What actions should we be taking? What can we really expect from our customers, shoppers, or consumers?

These examples from research using our shop-along methodology show that you can identify how your consumers are currently using the in-store experience.

The main benefit of store intercept interviews is to get feedback in the moment—live, and in color. These interviews don’t rely on recall of a store visit that took place a month ago. Those top-of-mind insights are very useful to decision makers who are trying to improve their business.