For quantitative path-to-purchase research to be effective, it needs to be targeted. The objectives must be specific, and the survey instrument must be focused on answering those objectives.

Shop-Along research has long been a solid methodology for understanding the shopping experience and how consumers make purchase decisions.

The main benefit of store intercept interviews is to get feedback in the moment—live, and in color. These interviews don’t rely on recall of a store visit that took place a month ago. Those top-of-mind insights are very useful to decision makers who are trying to improve their business.