From a research and insights perspective, a number of types of studies can be deployed for a solid understanding of how end users and other constituents will be influenced by a new strategy.
By replacing the proposal-bidding process with standard-cost partners, project execution times are reduced, costs are reduced, risks are minimized, and the quality of the research improves.
Most Known Knowns are not really Known Knowns. For every one scientific fact in the marketing world, there must be at least 99 myths, half-truths, illusions, and wishes.
Information polarization is here to stay. The more focused and disciplined a company’s efforts are to find the right words and phrases, the more opportunity companies have to be seen as something that consumers will like, associate with, or closely match their own values or desires.
