Marketing Research Article: Global Segmentation, Given cross-cultural differences in scale usage, marketing research analysts have developed ways to adjust survey responses, so values mean the same thing

The strategic implications of the Internet are far reaching—for global commerce, for global marketing, and for global marketing research.

Here are 6 megatrends that will have an impact on your business. What changes will they bring about for your brand and how will you address them?”

While data alone can provide valuable information, true insight often goes beyond the numbers and advanced calculations – it requires a deeper understanding of the respondents’ context, underlying motivations, and “culture” – not to mention knowing how to go about getting the data in the first place.