Brand managers live in a difficult world of constant pressure, tactical chaos, and unrelenting demands from senior executives. To effectively manage a brand, every brand manager should be able to answer these seven sets of core questions

The big question, as we all begin moving forward again, seems to be, 'How do we jump-start our business?' What questions should we be asking? What actions should we be taking? What can we really expect from our customers, shoppers, or consumers?

Building a predictive Brand Equity Tracking Model is difficult; but quantifying and monitoring a corporation’s most valuable brand assets is a wise investment for the long-term success of a business enterprise.

As an organization, you may know where your strengths and weaknesses lie, or you may not. You may know what is important to your donors and sponsors, or you may not.