As we sit here today, relying solely or even too heavily on AI comes with significant risk. We humans have a broad and deep understanding of the business issues—the context of the problems.

What steps would one take to build such a branding model based on both structured data and unstructured textual feedback from customers? What kind of modeling techniques could be used?

With all the hype and hoopla over generative AI, we decided to do some experimental work to see how well ChatGPT-4 performed versus Decision Analyst’s Deep Learning Model, a multi-layer neural network classification model.