As we sit here today, relying solely or even too heavily on AI comes with significant risk. We humans have a broad and deep understanding of the business issues—the context of the problems.

With all the hype and hoopla over generative AI, we decided to do some experimental work to see how well ChatGPT-4 performed versus Decision Analyst’s Deep Learning Model, a multi-layer neural network classification model.

What steps would one take to build such a branding model based on both structured data and unstructured textual feedback from customers? What kind of modeling techniques could be used?

You don’t have to look too hard these days to witness the transformation that artificial intelligence (AI) is having on society. The topic is all the rage at marketing research conferences, too.