Industry Experience
Our Industry Expertise
Decision Analyst serves a wide array of industries and economic sectors. Its researchers are knowledgeable about the latest trends, the newest technologies, and the most current marketing and business developments.
Within Decision Analyst, some client service teams specialize in specific industries, as follows:
Expertise
The “Decision Analyst” name reflects the firm’s unparalleled expertise in analytics as the springboard to better marketing decisions.
The firm blends qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics (modeling, simulation, and optimization) to solve the most difficult marketing problems. Our core focus is to develop a deep understanding of the ultimate consumer, with knowledge of the global environment and industry trends, and with a keen focus on your core business Issues.
Innovation
What new ideas can be added to your pipeline? Which ones are most promising? How can we help you improve them?
Market Understanding
Who are your customers and prospects? Where are they? What are they looking for?
Communications
What are the most effective messages and imaginery for advertising, packaging, and POS materials?
Customer Experience
How can you better understand and improve the customer or shopper experience at every touchpoint?
Brand Building
What does your brand stand for? Does that match your objectives? Whgat equities do you/could your own?
We Are Here To Help You
Decision Analyst’s research and consulting assignments are typically completed on an accelerated schedule, with reports and recommendations delivered as fast as possible—so long as the reliability of the research and the quality of the thinking that goes into the recommendations are not compromised by the schedule. If you have marketing questions you would like to discuss, please contact Jerry W. Thomas, Chief Executive Officer (jthomas@decisionanalyst.com) or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.