Mike Humphrey has experience in a wide array of quantitative and qualitative research techniques, below is a collection of blogs he has written.
As researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, packaging optimization, and various other types of studies. But true brand health, value, personality, and associations are often left unexplored beyond surface level metrics.
So, what can we do to best reach hard-to-find but vital segments? While there’s sometimes a magic panel (where caution is advised) or other freely available list to turn to, there are some best practices and techniques available to increase our odds in the event that’s not the case.
Sampling concerns ranged from fraud to worries over how representative our samples truly are these days. While the prevention of fraud is ongoing and evolving, the issue of representativeness deserves just as much attention. This is particularly true in the diverse U.S. Hispanic market, where the demographics, attitudes, and behaviors can differ from the general population in important ways.
According to experts, the move to 5G will open new horizons for us all and almost every industry will see monumental changes. So, what are the implications for the marketing research world? Here in the present, let’s take a quick look at some of the ways a more connected world, and lightning-fast networks, may impact data collection and other areas.
