Analytical Consulting
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Decision Analyst’s strengths in statistics and mathematics, simulation, modeling, and optimization provide the analytical foundation to address complex business and strategy issues.
Popular Analytical Consulting Services
Choice Modeling
Carefully controlled experiments in which consumers are simply asked to make purchasing decisions.
Marketing Mix Modeling
Marketing mix modeling uses multiple regression techniques to help predict the optimal mix of marketing variables.
Market Segmentation
Market Segmentation helps a company or a brand focus its marketing energies to maximize ROI.
Predictive Analytic Services
Predictive Analytics helps improve ROI from the cache of big-data platforms that you have built and heavily invested in.
Pricing Research
Pricing is one variable in a complex set of variables that make up a brand’s overall strategy.
Sales Forecasting
Analyses and forecasts can help companies understand the forces that drive their sales.
Answering Business Questions
Decision Analyst’s Advanced Analytics Consultants rely on the scientific method, experimental design, mathematical modeling, simulation and optimization to answer marketing questions (Marketing Science) and solve a range of operational and managerial problems (Operations Research and Management Science).
Advanced Analytics Services
We Help Our Clients: Optimize Marketing Strategy Build Stronger Brands Improve Customer Experience Increase Advertising Effectiveness Improve Package Communications Accelerate New Product Development Improve Product Quality
We have conducted hundreds of analytics & modeling engagements in B2C and B2B across marketing and research.
We Are Here To Help You
Decision Analyst is a global marketing research and analytical consulting firm with more than four decades of experience in state-of-the-art modeling and simulation. Advanced Analytics projects at Decision Analyst are constructed and analyzed by a team of Ph.D.s. They have many years of experience applying advanced analytics to CPG categories, as well as retail, restaurants, automotive, technology, hospitality, and other industries.
If you have Advanced Analytics questions you would like to discuss, please contact Elizabeth Horn, Ph.D., Senior Vice President, Advanced Analytics (bhorn@decisionanalyst.com) or Jerry W. Thomas, Chief Executive Officer (jthomas@decisionanalyst.com) via email or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.