Analytical Consulting
Popular Analytical Consulting Services
Decision Analyst’s strengths in statistics and mathematics, simulation, modeling, and optimization provide the analytical foundation to address complex business and strategy issues.
Scientific Methods
What is the best combination of product features and prices that maximizes profit? If more money is spent on advertising, will sales go up? What if the media mix is changed? What is the impact of a new package?
At Decision Analyst, Advanced Analytics is the application of scientific method to the solution of business and marketing problems. The central focus is the scientific determination of “cause and effect” through rigorous research designs and carefully controlled experiments.
Traditional question-and-answer surveys assume that all respondents are self-aware and smart enough to accurately answer the questions. Often these assumptions are not true. Our Advanced Analytics Group employs an array of implicit measurements to get at the underlying truth—the real reasons for consumers’ buying decisions.
More of our Advanced Analytic Services
We Help Our Clients: Optimize Marketing Strategy Build Stronger Brands Improve Customer Experience Increase Advertising Effectiveness Improve Package Communications Accelerate New Product Development Improve Product Quality
We have conducted hundreds of analytics & modeling engagements in B2C and B2B across marketing and research.
We Are Here To Help You
Decision Analyst is a global marketing research and analytical consulting firm with more than four decades of experience in state-of-the-art modeling and simulation. Advanced Analytics projects at Decision Analyst are constructed and analyzed by a team of Ph.D.s. They have many years of experience applying advanced analytics to CPG categories, as well as retail, restaurants, automotive, technology, hospitality, and other industries.
If you have Advanced Analytics questions you would like to discuss, please contact Elizabeth Horn, Ph.D., Senior Vice President, Advanced Analytics (ehorn@decisionanalyst.com) or Jerry W. Thomas, Chief Executive Officer (jthomas@decisionanalyst.com) via email or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.