and Analytics
Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling, and simulation to help companies:
Decision Analyst serves an array of industries and economic sectors. Our researchers and analysts are knowledgeable about the latest trends and newest technologies in the following sectors:
Decision Analyst’s creed is: “A Spirit of Service, A Spirit of Caring.” This creed defines how we treat our Clients, employees, agents, and subcontractors.
We believe that a spirit of service and a spirit of caring must permeate everything we do. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.
What happens when a brand we love or grew up with makes a change that feels like a betrayal? At Decision Analyst, we often talk about the Customer-Brand Connection and the impact that both rational and emotional aspects have on that connection.
Read MoreGood intentions are not a substitute for cultural insight. Communities can be incredibly proud of their heritage and deserve to be seen in ways that reflect their full complexity.
Read MoreWe've observed a notable shift in consumer priorities. Amidst inflation, unemployment, general economic uncertainty, and evolving public policies, the influence of product sustainability and environmental impact on purchasing decisions has softened over the past year.
Read MoreThis presentation deck from Decision Analyst's Bonnie Janzen and Hyundai Capital America's Heather Kluter offers key takeaways from a case study. They share how they identified pain points, developed breakthrough ideas, and began the validation journey with a flexible framework that enhances brand loyalty. Originally presented at QuirksNY.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.
Learn MoreDecision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on delivering implications and recommendations based on facts, objective evidence, and truth—so that our Clients can make informed and confident decisions to grow their businesses and their brands.
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