Qualitative Explorations, Quantitative Studies, and Analytics
Decision Analyst delivers a synergistic blend of qualitative explorations,
quantitative research, analytics, and modeling to help companies:
Since 1978, Decision Analyst’s primary mission has been to apply insights expertise that help clients make better decisions, and to make the world more efficient, sustainable, and profitable with a spirit of service and a spirit of caring.
Our expertise allows us to help forward-thinking companies like yours uncover and capitalize on opportunities through strategic marketing research and analytics. We pride ourselves on effectively delivering action-driven implications and recommendations that enable you to make informed decisions to move your business forward
Standing out in a crowded marketplace takes more than great a great product. It requires a deep understanding of what resonates with shoppers. While ideation is where the journey often begins, concept screening plays a crucial role in ensuring those initial ideas are refined and ready to connect with consumers.
Read MoreGen Alpha is unlike previous generations in that these young consumers are influencing the market right now. Brands need to pay close attention to what’s trending among this generation to understand them better, engage with them authentically, and respect their values.
Read MoreWhen thinking of pivoting, from a business perspective, it’s a foundational change in strategy or business tactics that leads in a new direction. Being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction.
Read MoreAs researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, packaging optimization, and various other types of studies. But true brand health, value, personality, and associations are often left unexplored beyond surface level metrics.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.
Learn MoreFor over 45 years, the firm has delivered competitive advantage to clients throughout the world.
Decision Analyst’s creed is “A Spirit of Service, A Spirit of Caring.” This creed defines how the company treats its clients, employees, and subcontractors. The firm believes that a spirit of service and a spirit of caring must underlie and permeate everything it does. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.
Decision Analyst is committed to industry quality and mains certification in ISO/IEC 27001:2022, the international standard for information technology, security techniques, informaiton security management systems. Learn More about our security practices.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on effectively delivering action-driven implications and recommendations, enabling you to make informed decisions to move your business forward.
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