and Analytics
Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling, and simulation to help companies:
Decision Analyst serves an array of industries and economic sectors. Our researchers and analysts are knowledgeable about the latest trends and newest technologies in the following sectors:
Decision Analyst’s creed is: “A Spirit of Service, A Spirit of Caring.” This creed defines how we treat our Clients, employees, agents, and subcontractors.
We believe that a spirit of service and a spirit of caring must permeate everything we do. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.
An organization’s ability to survive is often defined by its capacity to innovate and listen to consumers. Companies must continuously adapt. Successful new products don’t just happen. New products and new product ideas take a while to surface and require a team to nurture them.
Read MoreEvery change in technology, fashion, cultural trends, government regulations, and competitive forces creates opportunity for new services and new products. The magic of idea-centric creativity might offer a new way for corporations to identify and explore the knocking of these new opportunities.
Read MoreConsumers are switching brands more often and reacting to things in the moment. And yet, we’re still asking questions as if consumers move through decisions slowly and logically. Here are six high-level shifts that have helped me get closer to what’s really driving today’s consumers.
Read MoreGiven the characteristics of durable goods, how can a manufacturer forecast sales of a durable good with some hope of reasonable success?
Read More
Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.
Learn MoreDecision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on delivering implications and recommendations based on facts, objective evidence, and truth—so that our Clients can make informed and confident decisions to grow their businesses and their brands.
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