Decision Analyst

Global Marketing Research

and Analytics

 

Creating Winning Strategies

Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling, and simulation to help companies:

  • Develop optimal marketing strategies
  • Build stronger brand equity
  • Optimize product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Enhance customers’ experience and loyalty
  • Optimize marketing and distribution systems

Our Services Include


Industry Experience

Using Marketing Research to solve problems

Decision Analyst serves an array of industries and economic sectors. Our researchers and analysts are knowledgeable about the latest trends and newest technologies in the following sectors:


About Us

Our Creed

Decision Analyst’s creed is: “A Spirit of Service, A Spirit of Caring.” This creed defines how we treat our Clients, employees, agents, and subcontractors.

We believe that a spirit of service and a spirit of caring must permeate everything we do. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.

Our Philosophy in 30 seconds


Latest News & Blogs

Understanding Fast and Slow Thinking (System 1 and System 2)

To succeed, it's crucial to deeply understand how your customers make decisions. This means looking at both System 1 Thinking (the fast, unconscious decisions) and System 2 Thinking (the slower, more deliberate choices). By understanding these two cognitive processes, you can better shape your strategies and optimize other business areas, from sales to production, to drive success.

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“Disconnecting” the Customer-Brand Connection

What happens when a brand we love or grew up with makes a change that feels like a betrayal? At Decision Analyst, we often talk about the Customer-Brand Connection and the impact that both rational and emotional aspects have on that connection.

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When Good Intentions Miss The Mark

by

Good intentions are not a substitute for cultural insight. Communities can be incredibly proud of their heritage and deserve to be seen in ways that reflect their full complexity.

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Consumer Priorities: Sustainability Takes a Backseat (For Now)

We've observed a notable shift in consumer priorities. Amidst inflation, unemployment, general economic uncertainty, and evolving public policies, the influence of product sustainability and environmental impact on purchasing decisions has softened over the past year.

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Marketing Research Resources

Marketing Research Resources

Free Stats Software

Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.

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Marketing Research Library

Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.

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Press

Keep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.

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Decision Analyst is ISO 27001:2022 Certified

Decision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.


Accreditation

Quirks Top Qualitative Research Company
Quirks Top B2B Research Company
Quirks Top Market Segmentation Company
Quirks Top Product Testing Company
Quirks Top Healthcare Company
Quirks Top Shopper Insights Company

We Are Here To Help

Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.

We pride ourselves on delivering implications and recommendations based on facts, objective evidence, and truthso that our Clients can make informed and confident decisions to grow their businesses and their brands.


(817) 640-6166

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