Qualitative Explorations, Quantitative Studies, and Analytics
Decision Analyst delivers a synergistic blend of qualitative explorations,
quantitative research, analytics, and modeling to help companies:
Since 1978, Decision Analyst’s primary mission has been to apply insights expertise that help clients make better decisions, and to make the world more efficient, sustainable, and profitable with a spirit of service and a spirit of caring.
Our expertise allows us to help forward-thinking companies like yours uncover and capitalize on opportunities through strategic marketing research and analytics. We pride ourselves on effectively delivering action-driven implications and recommendations that enable you to make informed decisions to move your business forward
Creating viable new product concepts is an expensive and failure-prone process. Choice modeling offers a powerful set of tools to systematically evaluate a much wider range of new product concepts at a much lower cost per concept.
Read MoreAs a part of Decision Analyst's ongoing research into analytic methods, a large experiment was conducted using cluster analysis of embeddings, which translates to clustering on meaning rather than on words or bundles of words.
Read MorePlanned scarcity can be a strategic decision especially for high-demand brands. A brand considering some form of strategic scarcity should research its plans among potential buyers to help ensure success.
Read MoreActivation Workshops are extremely effective in both consumer and B2B environments. The results are internally generated and increase buy-in for both the strategy and the steps needed to execute it. Activation Workshops provide a strategic “jump-start” for an organization.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.
Learn MoreFor over 45 years, the firm has delivered competitive advantage to clients throughout the world.
Decision Analyst’s creed is “A Spirit of Service, A Spirit of Caring.” This creed defines how the company treats its clients, employees, and subcontractors. The firm believes that a spirit of service and a spirit of caring must underlie and permeate everything it does. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.
Decision Analyst is committed to industry quality and mains certification in ISO/IEC 27001:2022, the international standard for information technology, security techniques, information security management systems. Learn More about our security practices.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on effectively delivering action-driven implications and recommendations, enabling you to make informed decisions to move your business forward.
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