and Analytics
Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling, and simulation to help companies:
Decision Analyst serves an array of industries and economic sectors. Our researchers and analysts are knowledgeable about the latest trends and newest technologies in the following sectors:
We have partnered with Decision Analyst and have benefitted greatly from their expertise and experience. They spend a lot of time to understand the business, category, market and use state-of-art analytics techniques to analyze the data. The recommendations and insights are, thus, customized and actionable.
Decision Analyst’s extensive knowledge and experience with segmentation was great. We have received fantastic support from everyone there. We have a better understanding of our target segments and are planning targeted campaigns. The workshops (kick-off and activation) were effective in engaging all our stakeholders.
The Decision Analyst team is my go-to resource for menu development testing. Whether it’s preliminary concept testing or late-stage taste testing, they are experts in the food and beverage space. The team is quick and responsive, with a keen eye for detail.
Decision Analyst provided the best strategic insight and guidance to understand the perception of our brand among diverse generations and ethnicities. The learnings helped us shape a new approach to how we engage and message. I was grateful for the leadership of the research team.
I have worked with Decision Analyst for over 2 decades. I consider them less a vendor than a trusted partner. Their deep knowledge in all phases of market research projects, combined with their profound customer focus, have been instrumental in nurturing our enduring business relationship and my unwavering customer loyalty.
Decision Analyst helped us implement a proprietary product testing methodology that has proven extremely efficient. They are always very flexible and adaptive to meet our specific needs on any given project and work within our challenging timelines with grace and ease. And, to top it off, they are delightful to work with.
Director of Consumer InsightsRestaurant/Food Service
There is a place for both in-person and online research methodologies, but don't miss the opportunity to leverage the power of being in-person for game-changing insights. If your company is grappling with a high-stakes, nuanced, or sensitive research topic.
Read MoreMenu optimization blends data analysis, psychology, and design to increase profits, improve customer experience, and streamline kitchen operations. Whether you're launching a new concept or revamping an existing menu, understanding how to optimize it effectively can significantly boost your bottom line.
Read MoreMaking claims about your product’s benefits can be tricky and requires careful testing before incorporating the claims into your marketing materials ─ including everything from packaging and brochures to your website, blogs, social media, and online storefronts.
Read MoreTo understand consumers you must observe them in their natural habitats. While the endgames of these two groups differ, their methodologies for gathering information are similar. By adopting a hunter’s discipline and a naturalist’s curiosity, you can move beyond mere data to unearth true consumer insights.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.
Learn MoreDecision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on delivering implications and recommendations based on facts, objective evidence, and truth—so that our Clients can make informed and confident decisions to grow their businesses and their brands.
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