The Art of Pivoting
From a business perspective, being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction.
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From a business perspective, being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction.
read moreAs researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, and various other studies. But true brand health is often left unexplored beyond surface level metrics.
read moreAs we welcome Gen Z, who are soon to be the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power.
read moreHere is a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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