Market segmentation is used to identify groups of customers who have similar wants and needs and to then try to fulfill those needs. Regardless of how segments are developed, once the segments are identified, the question always becomes, 'Now what do we do?'

Everyone understands why it was done and how the organization plans to use it. And most importantly, everyone knows their individual role in making the segmentation a success.

Market segmentation is a very powerful tool. When possible, leverage that power by applying the segmentation to your company's customer database(s)

These are four ways to optimize your ROI on segmentation: create a bridging model, conduct an activation workshop, revise employee training procedures, and implement a typing tool.

Going into segmentation research, companies usually have firm plans, or at least an idea of how they will utilize the results. If a team is considering embarking on segmentation work without such plans, they’re probably not ready to spend the time or money required to make it happen.

Segmentation initiatives are expensive and exhausting. a current, relevant segmentation scheme is important to the ongoing health of an organization's new product development efforts and marketing communications.

Whether your primary shoppers are using mostly System 1 or System 2 Thinking, you can diagnose the issues that are holding your product or brand back and course-correct them. Then, it will be a matter of tracking your progress over time to see how these modifications are working in the marketplace.

one of the truly great things about my position at Decision Analyst is having access to so many experts within the company to partner with in designing and executing optimal research studies for my clients.

Typically, market segmentation uses 5 question types in the analysis so that segments differ on many facets (needs, behaviors, psychographics, personality characteristics, and demographics), not just needs.

Conducting opinion research among businesses is can be problematic. This article provides some guidance on conducting B2B segmentation.

During the course of most segmentation engagements, a typing tool is developed. This tool classifies future respondents into a segment using fewer questions than used in the original segmentation analysis.

An overview of selected marketing segmentation approaches: factor segmentation, k-means clustering, TwoStep cluster analysis, and latent class cluster analysis.

Marketing Research Article: Global Segmentation, Given cross-cultural differences in scale usage, marketing research analysts have developed ways to adjust survey responses, so values mean the same thing

The purpose of segmentation is the concentration of marketing energy on a smaller group or segment. Segmentation can take many forms, more than just psychographic, or demographic segmentation. There is also Geographic, Time, Distribution, Media, and Occasion-Based segmentation methods.

This paper presents a case study to demonstrate how you can steer through what may seem like too much data, using a technique we call multidimensional segmentation (the intersecting of multiple segmentation solutions driven by different consumer characteristics and attitudes).

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