Decision Analyst

Global Marketing Research

and Analytics

 

Creating Winning Strategies

Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling, and simulation to help companies:

  • Develop optimal marketing strategies
  • Build stronger brand equity
  • Optimize product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Enhance customers’ experience and loyalty
  • Optimize marketing and distribution systems

Our Services Include


Industry Experience

Using Marketing Research to solve problems

Decision Analyst serves an array of industries and economic sectors. Our researchers and analysts are knowledgeable about the latest trends and newest technologies in the following sectors:


About Us

Our Philosophy in 30 seconds

Our Creed

Decision Analyst’s creed is: “A Spirit of Service, A Spirit of Caring.” This creed defines how we treat our Clients, employees, agents, and subcontractors. We believe that a spirit of service and a spirit of caring must permeate everything we do. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.


Latest News & Blogs

4 Ways To Rescue Your Segmentation

It’s an unfortunate fact that sometimes segmentation results are put away and forgotten. Don’t let your segmentation go to waste. Audrey Guinn has put together four options that can be used to rescue a failing segmentation.

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Market Segmentation

When the term "market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a much broader concept, however, and pervades the practice of business throughout the world.

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Targeting of Textual-Based Market Segments

by:

In John Colias' previous blog, he investigated the viability of using AI to segment a market using textual data from survey open-end responses. In this follow-up analysis, he asks the question: If we were to market to the individuals in a text-based segment, would we be able to target them and find them geographically?

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Incorporating Social Cognitive Theory into Segmentation Research

by: (Decision Analyst) and (Axia Marketing Research)

Why are you like that? This is a critical question for deep understanding of consumers and what drives behavior. And it’s particularly important when conducting a market segmentation study.

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Marketing Research Resources

Marketing Research Resources

Free Stats Software

Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.

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Marketing Research Library

Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.

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Press

Keep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.

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Decision Analyst is ISO 27001:2022 Certified

Decision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.


We Are Here To Help

Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.

We pride ourselves on delivering implications and recommendations based on facts, objective evidence, and truthso that our Clients can make informed and confident decisions to grow their businesses and their brands.


(817) 640-6166

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