Qualitative Explorations, Quantitative Studies, and Analytics
Decision Analyst delivers a synergistic blend of qualitative explorations,
quantitative research, analytics, and modeling to help companies:
Since 1978, Decision Analyst’s primary mission has been to apply insights expertise that help clients make better decisions, and to make the world more efficient, sustainable, and profitable with a spirit of service and a spirit of caring.
Our expertise allows us to help forward-thinking companies like yours uncover and capitalize on opportunities through strategic marketing research and analytics. We pride ourselves on effectively delivering action-driven implications and recommendations that enable you to make informed decisions to move your business forward
Why are you like that? This is a critical question for deep understanding of consumers and what drives behavior. And it’s particularly important when conducting a market segmentation study.
Read MorePrices are highly variable, as input costs vary and as market demand and competitive pressures tug and pull prices up and down in response. There is always the conflict between the short-term and the long-term in pricing strategy. So how does a company establish an optimal pricing strategy for one of its brands?
Read MoreChoice modeling research yields valuable insight into consumers’ future purchasing behavior when markets have changed or sales tactics have no prior history. Empowered with the intelligence this research provides, companies are in a better position to predict discounting/promotional performance.
Read MoreUnleash the power of your people. Strong employee relationships with colleagues, customers, and suppliers are essential for business growth. Discover these tips from Bonnie Janzen on the importance of, and how to, boost employee engagement.
Read More
Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.
Learn MoreFor over 45 years, the firm has delivered competitive advantage to clients throughout the world.
Decision Analyst’s creed is “A Spirit of Service, A Spirit of Caring.” This creed defines how the company treats its clients, employees, and subcontractors. The firm believes that a spirit of service and a spirit of caring must underlie and permeate everything it does. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.
Decision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on effectively delivering action-driven implications and recommendations, enabling you to make informed decisions to move your business forward.
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