Consumers' Favorite Brands
December 15, 2020

Competing in the crowded field of chocolate brands in the U.S. is difficult, but Hershey’s has found a way to stand out from the rest. Decision Analyst asked more than 9,000 U.S. adults to select their favorite chocolate brands out of a list of more than 25 recognizable brands. Hershey’s was the most common chocolate brand selected regardless of age, gender, or ethnicity.

Favorite Chocolate Brands


Decision Analyst surveyed n=9,842 U.S. adults aged 18 and older between November 3, and December 1, 2020. Respondents were asked to select up to 3 chocolate brands that they considered their personal favorites. They had the option of selecting “None of these” if it applied. Brands were presented in a randomized order for each respondent to avoid position bias.

About Decision Analyst

Decision Analyst ( is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For over 40 years, the firm has delivered competitive advantage to clients throughout the world in consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.

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