Restaurant Habits Survey in the Covid-19 Era
As the foodservice industry faces government restrictions, restaurants are looking for ways to allay public fear and keep their customers. Consumers seek the comfort of knowing that conditions inside restaurants are hygienic and that every step in the ordering, preparation, and pick-up/delivery of their food is sanitary. Discount offers and promotions may also encourage consumers to order food to go, thus curbing some of the negative economic impact on the industry.
The Decision Analyst Covid-19 Era Restaurant Habits Survey was conducted online among a nationally representative sample of 1,010 U.S. adults (This was a different sample than for the Consumer Reactions to Covid-19). The sample was balanced by men versus women and controlled by age groups. Data collection dates were March 18-19, 2020.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For over 40 years, the firm has delivered competitive advantage to clients throughout the world in consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.
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When COVID-19 began to capture our attention in the United States, Decision Analyst wanted to understand a number of issues Americans are facing: Who is being impacted? The report covers 20 waves, starting in March 2020 up to October 2021.
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