Condé Nast debuts new performance measurement framework

  • Share of Culture

    Decision Analyst was commissioned by Condé Nast to help define Share of Culture, a revolutionary performance-measurement framework.

    Gone are the days of media brands prioritizing a single metric (such as engagement) in response to the dwindling-attention economy. This leading-edge framework represents a new, holistic set of metrics that effectively gauge brand preferences among emerging consumers.

An online survey of 3,257 U.S. respondents was conducted to understand brand relevance within this new framework, digging into five key metrics:

  • Trust
  • Content quality
  • Leadership
  • Influence
  • Engagement

Ratings were gathered for the following:

  • 16 Condé Nast brands
  • 43 Competitive media brands
  • 6 Social media platform brands

Using this new framework, Condé Nast launched a new shoppable ecommerce accelerator via an exclusive pilot program for select advertisers. This program is designed to harness the value of Condé Nast editorial content paired with multi-platform performance media distribution to accelerate business outcomes.

Read the full Condé Nast Press Release

Media Contact

Cristi Allen
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011

Logos & Images

If you are doing a story on Decision Analyst or using any of our published data, news releases or articles, you must cite "Decision Analyst" as the source of the information.

If you use any of the charts or tables from the press releases or other published materials, please email Cristi Allen at to let us know which graphics you took and for what newspaper, magazine, or website it was used.