The first step to successful shopper research is to start by understanding and then articulating the business need. Why do the research? What are the learning objectives? These should be driven by the business objectives. Read this blog for more detail.

Shopping research does not, and cannot, exist in a vacuum. It is just one piece of a larger puzzle, the overall marketing of a brand and all of the research related to that brand. That is, shopping research must be understood and interpreted within the context of all of the factors and forces affecting a brand, including product, pricing, positioning, advertising, packaging, and promotion.

Trying to specify consumers’ purchase paths (the behaviors and inputs that impact shoppers’ decisions) is often very challenging. In most cases, purchase decisions are unique to each individual and are composed of numerous decisions that take place subconsciously.

Decision Analyst's Logician® Simulated Shopping with 3D animation creates a realistic virtual environment that emulates the retail shopping experience in an online survey.

There are three secrets to consumer packaged goods’ success: packaging, packaging, and packaging. Brands need to ensure they are getting the most impact out of their packaging that they possibly can. How do they do that? With consumer research, of course!