Decision Analyst

Consumer Foresight: Beyond The Pandemic

In 2022, we are refocusing our Covid tracking study to better understand the current experience in the United States, relative to future expectations for consumer life. This year, along with measuring consumer emotions and wellbeing, we will focus on one key topic for each edition. For the January edition, that focus is on Americans’ Financial Wellbeing.

Overall, the financial situation for consumers is somewhat sobering. People are feeling the effects of inflation, and many are struggling to keep up. Cautious attitudes are very common, with savings a high priority for many. Still, lots of Americans are primarily focused on paying their current monthly bills, which has to take priority over saving for the future.

Download a complimentary copy of the report entitled Consumer Foresight: Beyond the Pandemic Report—Financial Wellbeing, or reply to this email and we will be happy to email you a copy. Below are some insights from the report.

  • 76% are in some form of debt, with credit card obligations being most common.
  • 7 in 10 consumers say they have investments; the most common type (cited by 50%) is a regular savings account
  • 62% are saving for retirement. A majority of them feel they should be saving even more.
  • Many parents say the pandemic has heightened their interest in helping their children save or prepare for their future education. This is true for college, trade, and/or technical schooling.
  • Financial tech is widespread (used by nearly 9 in 10 consumers), with online banking and mobile payment systems being most common (each used by just over half of consumers).

Those making moves are typically younger (under age 30) and are lower-wage earners. These job-switchers are looking for better pay (the top reason by a wide margin), flexibility, the ability to fully work from home, and fulfillment.

Emotions are still fragile for some, with roughly 1 in 6 consumers expressing feelings of fear, anger, confusion, vulnerability, and endangerment.

Download a complimentary copy of the
Consumer Foresight: Beyond the Pandemic Report
Financial Wellbeing

or reply to this email and we will be happy to email you a copy.

View More Insights

For information about our Research Services, please contact
Bonnie Janzen ( or (817) 640-6166) or
Felicia Rogers ( or (817) 640-6166).
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