Decision Analyst

Employee Strategy

Companies and organizations serve multiple markets; one of those markets is the organization’s employees. These employees have needs, perceptions, biases, hopes, and dreams. The better a company understands its employees by different levels, different departments, different locations, and different functions, the better the organization can be at retaining and motivating its employees, as well as attracting new employees.

Employee Strategy Video
Employee Strategy Video

Employees are the lifeblood of any business and typically one of its most expensive resources. So, finding, hiring, training, and retaining great employees is one of the key aspects of a sound business strategy.
Watch the Video

Employee Retention Research

Retaining experienced, high-performance employees is key to strategic success, no matter the industry or type of organization. Research efforts to help hold on to outstanding employees include:
  • Employee database analytics to explore who is leaving and who is staying, and to determine the predictor variables.
  • Qualitative research (focus groups, depth interviews, ethnography) to understand employees’ needs, perceptions, and hopes at a deep level, and to identify the major factors related to retention and performance.
  • Employee surveys to precisely measure employee preferences, needs, complaints, and goals.
  • Conjoint and choice modeling experiments to optimize benefits packages (health benefits, vacation and days-off benefits, etc.).
  • Employee separation surveys to track the real reasons employees leave.

Your Secret CS Weapon
Happy Employees Create Optimal Customer Experiences

Positive customer experiences can help drive company growth. Any company’s best path to an optimized customer experience is through its frontline employees: the cashiers, waitstaff, store managers, installers, technicians, customer-service team members, etc. These customer-facing employees have the potential to create great customer experiences and lift customer satisfaction.
Read the Article

For additional information about employee research, please contact
Bonnie Janzen ( or
Felicia Rogers (
They can be reached via email or phone: (817) 640-6166

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