Decision Analyst

Successful New Products Are Essential

From the initial spark of an idea to concept testing and sales forecasting, Decision Analyst offers an integrated set of consulting and research services to help expand and accelerate your new product development efforts.
User Centric Innovation
User-Centric Innovation: 3 Important Tactics To Help Ensure New Product Success
By Felicia Rogers and Hillary Semmelman

Focusing on the consumer is a critical step to ensure that new products meet the needs and expectations of end-users. From a research perspective, there are several ways to engage with potential customers to help guide the innovation process. We’ll address three broad research tactics that many companies use to accomplish their goals: Qualitative Research, Concept Testing, and Choice Modeling.
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5 Essentials for New Product Success
Concept Testing (And The “Uniqueness” Paradox)
By Jerry W. Thomas

A well-designed concept testing system for new products that is overseen by experienced and knowledgeable researchers can vastly improve a company’s ability to develop successful new products or services.
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Product Testing
Product Testing Is Unnecessary—And Other Related Myths
By Julie Trujillo

A revolutionary new product. An improved product. A problem product that’s been “fixed.” What do all of these have in common? All of these products also need to be tested. But if the product itself is never put into the hands of potential users, how strong are its chances to succeed?
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Choice Modeling
Optimizing Parts Of A Whole
By Elizabeth Horn, Ph.D.

Commentary on choice modeling is confined mostly to discussions of optimizing an entire product or service, its pricing, and perhaps even its inclusion in the broader portfolio. So what do we do with those products that are not wholes, but rather some individual component or ingredient? Often manufacturers want to optimize the features and the pricing for their product parts.
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Sales Forecasting
New Product Sales Forecasting
By Jerry W. Thomas

The development and introduction of a new product is an inherently risky venture. In an effort to reduce the risks associated with new products, the forecasting of year-one sales has become an established practice within the marketing research industry.
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Please to contact us for additional information:
Email: Jerry W. Thomas or Phone: (817) 640-6166
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Phone: 817-640-6166
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