Emerging Cynics
Tend to be younger adults, often with children in the household; skew slightly male and people of color; earn a moderate income; are split on political affiliation.
Middle-of-the-road concern about COVID-19; fairly balanced emotionally; moderate outlook for improvement in 2021.
Vaccinations relatively likely, though somewhat distrustful in their vaccine attitudes Less likely to social distance, use PPE, or trust the government to make sound decisions.
Reasonably comfortable going places and gathering with others.
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