Follow Decision Analyst On LinkedIn Be sure to follow Decision Analyst on LinkedIn to stay up to date on our latest blogs, videos, and our Covid-19 Consumer Reaction Report. Motivators for and Barriers to Getting Vaccinated Against COVID-19 By Audrey Snowden, Ph.D. As of May 20th, 48% of the population has had at least one dose. However, that leaves a little over 50% of the population unvaccinated. Using the data collected in Decision Analyst’s monthly “Consumer Reactions to COVID-19” tracker, we examined what impact, if any, beliefs about COVID-19 and its vaccine have on the decision to get vaccinated. Read the Article “Nobody Goes There Anymore, It’s Too Crowded” Forecasting Demand in a Post-COVID World By Jennifer Murphy What will the future look like? There maybe a short-term demand boom coming for many industries. In the market research world, how will all this affect demand forecasting for products and services? Demand for many categories is likely to be different 2 years from now compared to 2 years ago. Read the Article 3 Avoidable Statistical Mistakes By Audrey Snowden, Ph.D. Adhering to the rules of the scientific method is important to ensure that results are valid and unbiased. Sometimes marketing researchers use undesirable methods, such as conducting many single significance tests, performing statistical tests without hypotheses, and rerunning statistical tests until desired results are achieved. Unfortunately, engaging in these methods has unintended, detrimental consequences. Read the Article MaxDiff: 3 Popular Applications By Elizabeth Horn The applications discussed in the video include: ranking items such as product messages, features, or flavors; optimizing sets or bundles of messages or features; and driving segmentation analyses. Watch the Video Intro to Segmentation video By Jerry W. Thomas Market segmentation answers 4 basic questions that most businesses face: What is the optimal target market? What should our product strategy be? How do we position ourselves? What advertising strategy should we explore to try to achieve competitive advantage? Visit our website to watch the "Introduction To Market Segmentation" video. Watch the Video Contact Us Website: www.DecisionAnalyst.com Phone: 817-640-6166 If you were forwarded this newsletter and would like to have your own subscription subscribe here. Otherwise, you received this email because you signed up for Decision Analyst newsletters at DecisionAnalyst.com. If you do not want to receive any future Decision Analyst marketing emails, please unsubscribe or write to us at Decision Analyst, Privacy Center, 604 Avenue H East, Arlington, TX 76011. Copyright © 2021 Decision Analyst, Inc. All rights reserved.