Marketing Research Glossary - J

JOBA: Decision Analyst's internal software system that tracks and helps manage all research projects from beginning to end. The system’s primary purposes are project scheduling, project control, and project quality assurance.

JPEG Or jpg: A method of compressing images for online display. The initials stand for Joint Photographic Experts Group, the name of the committee that created it. These graphic files are named with the extension ".jpg."

Judgment Sample: A sample that, based on the judgment of the project manager or interviewer, is representative of the target population.

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