Marketing Research Services

Our core competency is the design and interpretation of custom marketing research. We combine qualitative investigations, competitive intelligence, syndicated data, sophisticated quantitative studies, and advanced analytics to solve the most complicated marketing problems. We build data warehouses with sophisticated data retrieval and analytics systems, including advanced online reporting with statistics, graphics, and cross-tabulation capabilities.

Decision Analyst strives to provide a synergistic blend of qualitative and quantitative research to help our clients…

• Optimize marketing strategy
• Build stronger brands
• Improve product quality
• Increase advertising effectiveness
• Strengthen promotional programs
• Accelerate new product development
• Enhance customer loyalty

Decision Analyst capabilities include:

• Advertising Research
   
• Concept Testing
   
• Innovation Services
   
• Global Research
  • Hispanic Research
  • Hispanic Team Members
     
• Name Testing
   
• New Product Research
   
• Online Research
• 3D Animation
• Advanced Technology
• Panel Management
• Standards & Principles
   
• Product Testing
  • Custom Product Testing Designs
  • Product Quality Monitoring
     
• Promotion Testing Services
   
• Packaging Research
  • Shelf Sets
     
• Qualitative Research
• Banter™-Social Media Monitoring
• Data or Web Scraping
• In-Person Qualitative Research
• Online Qualitative Research
• Online Communities
• Online Ethnography
   
• Satisfaction & Loyalty Research
  • Customer Loyalty Simulator™
     
• Strategy Research
    
• Tracking Research
  • Brand Equity Monitor™
     

Decision Analyst Services

If you would like more information about Decision Analyst's Marketing Research and Analytical Consulting services, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.